Related: 5 Ways Writers Use Misleading Graphs to Manipulate You Lesson #3: Quality data is a non-negotiable You can use data to tell a story, but you still need to represent that data in a way that is honest. These graphs are not merely filled with errors, they are grossly distorted, likely to serve specific agendas. Lesson #2: This means don’t mislead them by making bad infographics Keeping this audience in mind is key to communicating whatever information is at hand in a way that improves that audience’s complete understanding of the topic. In every case, whether they realize it or not, they are using infographics to communicate with an audience. Or they know how to create graphs, and they only use them to re-enforce the story they want to tell, regardless of their audience’s needs. Other times, people create infographics with little knowledge themselves of data or statistics, or of graphic or information design, in order to share engaging visuals on social media. Sometimes the people who are creating infographics, like statisticians or experts in government offices, make assumptions about the people who will ultimately consume those infographics, for example about their current level of knowledge. All the lessons to come extend from this idea: The people who are looking at your graph want to trust you are sharing information with them that is worthy of their increasingly-scarce attention. What the network realized is that they had a responsibility to their news audience to deliver information in a way that was respectful. In addition to that, you’ll also know about the trends in using visuals in content marketing and the impacts of the pandemic on visual content, from 200+ marketers all over the world interviewed by Venngage. The report uses data gathered from over 100,000 customers of HubSpot CRM. It’s time you keep yourself informed of the latest marketing statistics and trends during the past two years, and learn how COVID-19 has affected marketing efforts in different industries - with this FREE marketing statistics report put together by Venngage and HubSpot. Marketers, are you still using data from pre-COVID times?ĭon’t make decisions based on outdated data that no longer applies. NEW! Introducing: Marketing Statistics Report 2022 Own and correct your mistakes if you create a bad infographic.Please minimize clutter in your infographic.Ask yourself if you’re using the best visual.Provide plenty of context in your infographic.This means don’t mislead them by making bad infographics.Because we want 2021 to be so much better, and because Venngage is the simple and powerful infographics tool to help you get there, we’ve also outlined some tips to help prevent bad infographics this year and in the years to come. Here’s our roundup of the worst infographics of 2020.
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